BUS 19 - Principles of Retailing Management

3 units
3 hours lecture
Recommended Preparation: ENGL 1 or eligibility for ENGL 1A or qualification by appropriate assessment
Credit, degree applicable
Transfer CSU

This course examines the principles and practices used in the management of successful retail stores. Topics include site selection, layout, merchandising, staffing, positioning, customer service, promotional techniques, and all aspects of the critical buying function.

Note: Letter grade or pass/no pass option.