BUS 12 - Advertising

3 units
3 hours lecture
Recommended Preparation: ENGL 1 or eligibility for ENGL 1A or qualification by appropriate assessment
Credit, degree applicable
Transfer CSU

In this course, students will study how to create effective and compelling advertising campaigns through print, broadcast, and electronic media. Topics to be covered include the branding, message creation, and media placement. Also emphasized are the concepts of ethics, social responsibility, and consumer benefits.