BUS 74 - New Media Marketing

3 units
3 hours lecture
Recommended Preparation: ENGL 1 or eligibility for ENGL 1A or qualification by appropriate assessment
Credit, degree applicable
Transfer CSU

This course focuses on the application of technologies when marketing to consumers and businesses. Emphasis is placed on the use of mobile technologies, apps, and websites to support strategic business goals. Content marketing, email marketing, search engine marketing, and social media are covered as part of an integrated online marketing campaign. The course also examines how digital marketing integrates with traditional marketing techniques.