BUS 113 - Social Media Marketing

3 units
3 hours lecture
Credit, degree applicable
Transfer CSU

This course introduces the principles and strategies of social media marketing. Students will explore the use of major social media platforms including: X, Instagram, Facebook, LinkedIn, Snapchat, TikTok, YouTube, and Pinterest. Focus is placed on content creation, community engagement, advertising, and analytics. Students will develop practical skills through hands-on projects and case studies.