Apr 26, 2024  
2019-2020 Catalog [Archived] 
    
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2019-2020 Catalog [Archived] [ARCHIVED CATALOG]

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BUS 19 - Principles of Retailing Management

3 units
3 hours lecture
Recommended Preparation: eligibility for ENGL 84  and eligibility for ENGL A 
Credit, degree applicable
Transfer CSU

This course examines the principles and practices used in the management of successful retail stores. Topics include site selection, layout, merchandising, staffing, positioning, customer service, promotional techniques, and all aspects of the critical buying function.

Note: Letter grade or pass/no pass option.


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