ART 132 - Advertising Design I

3 units
2 hours lecture, 4 hours lab
Recommended Preparation: ART 131 or ART 141
Credit, degree applicable
Transfer CSU

This course presents a fundamental overview of advertising design and stresses creative problem solving. Topics such as marketing, demographic studies, client-agency relationships and American advertising are covered. Through the synthesis and application of design principles and elements, research and layout methods, and production and printing processes, individual projects will be completed representing various types of advertising: magazine, newspaper, broadcast, outdoor, product, and in-store.

(formerly Art 39ab)