BUS 119 - Principles of Retailing Management

3 units
3 hours lecture
Recommended Preparation: Eligibility for English 1A
Credit, degree applicable
Transfer CSU

This course examines the principles and practices used in the management of successful retail stores. Topics include site selection, layout, merchandising, staffing, positioning, customer service, promotional techniques, and all aspects of the critical buying function.

Note: Letter grade or pass/no pass option.

Note: Letter grade or pass/no pass option.
(formerly BUS 19)