BUS 112 - Advertising

3 units
3 hours lecture
Recommended Preparation: Eligibility for English 1A
Credit, degree applicable
Transfer CSU

In this course students will study how to create effective and compelling advertising campaigns through print, broadcast, electronic, and other media. Topics to be covered include branding, message creation, and media placement. Also emphasized are the concepts of ethics, social responsibility, and consumer benefits.

(formerly BUS 12)